![]() ![]() Today, ProjectArt is recognized as a model of change that can confront the national arts education crisis and impact youth on a larger scale. His goal is simple: to put paintbrushes in the hands of children who don’t have access to arts education. Adarsh Alphons on Instagram), ProjectArt – Expelled from school when he was just 7-years-old for drawing in class, Adarsh channeled his love of art and creativity into ProjectArt which he founded in 2011.A preview of their inspiring stories is below: Morton Salt is committed to supporting these five difference-makers through grants and promotions. Their remarkable stories are told through video hot spots allowing viewers to learn and do more to support their causes. The video also features several one-of-a-kind innovators who are making a positive impact in the world. Shot in varying slow motion speeds, the video is a visual display of color, energy, and action that capture the amazing things that can happen in a moment. To develop “The One Moment” music video, OK Go created and interacted with more than 325 choreographed moments. We hope it helps inspire people to use their moments wisely.” We want to show that a single moment can contain so much wonder, so much beauty, and so much change. “We shot the video in a single moment to bring this feeling to life. It’s the perfect song for Morton’s message about stepping up and making a difference,” says Damian Kulash, OK Go’s lead singer, who directed the video. “The song ‘The One Moment’ is about those moments in life when you are most alive, the moments that truly matter, the moments when everything changes. ![]() ![]() ![]() He added: “Every journey starts with a first step and we are excited to start to Walk Her Walk.” About “The One Moment” VideoĬhicago-based Morton Salt collaborated with OK Go – a band with Chicago roots – to create a music video that would reintroduce the brand in an unexpected way and bring a unique perspective around how important one moment in time can be. We want to embody her spirit to make a real, tangible difference in people’s lives in more ways than ever before.” Our next chapter is inspired by the unstoppable spirit of the Morton Salt Girl. “Without a doubt, the Morton name is synonymous with salt,” said Christian Herrmann, CEO of Morton Salt, Inc. “Walk Her Walk” is a call to action for people to step up and become a force for good. The brand platform is punctuated by the “Walk Her Walk” mantra, inspired by the Morton Salt Girl. The campaign launch also includes a branded content series, a dedicated website, out-of-home activations and media investment across digital and social platforms. The innovative video kicks off Morton Salt’s first-ever Masterbrand campaign in the company’s 168-year history. The video then unfolds in slow motion to demonstrate that it only takes a moment to create more brightness in the world. Morton Salt and award-winning rock band OK Go today unveiled a new music video unlike any other to date – “The One Moment” – which takes place in 4.2 seconds of real time. 23, 2016 – In just under five seconds, Morton Salt is shaking up the way people think about the brand. Chicago, IL Morton Salt + OK Go: Iconic Brand and Iconic Band Join Forces to Make a Positive Impact Morton Salt Girl Inspires New Brand Platform: Walk Her WalkĬHICAGO, Nov. ![]()
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